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Non-Fiction, Business, Finance & Law , Business

The European Codes Explained

Steve Gray (author)

Paperback Published on: 14/06/2013

£95.00

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Synopsis

The European Federation of Pharmaceutical Industries and Associations Code of Practice sets minimum standards across Europe for pharmaceutical marketing activities. However each country adopts the Code at a national level, and this book neatly summarises the key points of each national code to help marketers and signatories alike.