Jewels in the Crown

Jewels in the Crown: How Tata of India Transformed Britain's Jaguar and Land Rover

Business, Finance & Law , Business, Science, Study & Work, Non-Fiction
Hardback Published on: 13/06/2013
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Synopsis

Jewels in the Crown provides an analysis of Tata's acquisition of Jaguar and Land Rover in 2008, and subsequent transformation of their fortunes, written by an award-winning motoring writer. Ray Hutton goes behind the scenes to examine how Tata have not only returned the business to profit, but also transformed the public image of these long-established British brands. At the time of the takeover, both brands (once the crown jewels of the British motor industry) had been tarnished by a patchy reputation for quality and reliability. Tata bought a new approach to the business, with fast decision-making and a solid, sustainable, long-term strategy. Factory efficiency was improved and a major export drive accompanied by a succession of carefully-positioned new models, from the Jaguar XJ Saloon and F-Type sports car to the Evoque and the new, lighter but more luxurious Range Rover flagship. The result was a remarkable change of fortunes. This book shows how it was done.

  • Publisher: Elliott & Thompson Limited
  • ISBN: 9781908739827
  • Number of pages: 224
  • Weight: 590g
  • Dimensions: 235 x 156 x 25 mm

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