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Non-Fiction, Entertainment , Music, Theatre, Theatre

Standing Room Only: Marketing Insights for Engaging Performing Arts Audiences

J. Bernstein (author)

Hardback Published on: 12/05/2014

£65.99

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Synopsis

Standing Room Only combines practical advice for creating a strategic marketing program and maintaining a successful performing arts organization. This revised edition lays out a framework to navigate the digital age, from online ticketing options, to marketing options in social, and mobile media.