Reality Check: How VR and AR Can Supercharge Your Business

FINALIST: American Book Fest Best Book Awards 2025 - Business: Technology

Is immersive tech just hype, or your next strategic advantage?

Reality Check is a practical guide for senior leaders, strategists and innovation professionals who want to understand how virtual, augmented and extended reality (VR, AR and XR) can deliver real business value.

Despite years of buzz, immersive technologies remain underused outside of gaming and demos. Jeremy Dalton cuts through the noise, offering a clear view of how these tools are already transforming industries, from manufacturing and healthcare to education, retail and beyond.

You'll learn how to:

- Separate short-term trends from scalable, long-term XR applications

- Identify high-impact use cases to improve efficiency, productivity and engagement

- Integrate immersive tech into your business model with minimal disruption

- Evaluate ROI, infrastructure needs and leadership buy-in for emerging tech adoption

Featuring interviews with pioneers and case studies from leading organizations, Reality Check helps you lead with clarity, adopt with purpose and stay ahead of the curve in a fast-moving digital landscape.

Themes include: immersive technology, XR strategy, business innovation, digital transformation, future of work, competitive advantage