Product Development Strategy: Innovation Capacity and Entrepreneurial Firm Performance in High-Tech SMEs

Hardback Published on: 28/07/2015
Price: £89.99
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Synopsis

Product Development Strategy provides a concise theoretical and analytical discussion relating to the theory and practice of strategy, innovation capacity, and entrepreneurial performance. The book discusses an innovative perspective which provides a practical insight into the field of product development strategy.

Publisher information

  • Publisher: Palgrave Macmillan
  • ISBN: 9781137501370
  • Number of pages: 198
  • Dimensions: 216 x 140 mm
  • Languages: English

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