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Non-Fiction, Business, Finance & Law , Business

Marketing: Reinventing the Basics

Igor Nowé (author)

Paperback Published on: 12/05/2025

£50.00

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Synopsis

Discover the essentials of modern marketing with Marketing: Reinventing the Basics. As digital revolutions reshape consumer behaviour, this book revisits core marketing principles like SAVE and the Customer Journey. It offers a fresh perspective on how these frameworks have evolved, providing practical tools for building effective marketing plans. Perfect for educators and aspiring marketers seeking real-world skills in a dynamic, digital-driven market.