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Non-Fiction, Business, Finance & Law , Business

Marketing

David Mercer (author)

Paperback Published on: 19/12/1995

£45.00

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Synopsis

Since it was published, Marketing has established itself as a first choice text for marketing undergraduates, MBA students and those taking professional examinations. Marketing is exceptionally easy to use, is comprehensive, international, up-to-date and innovative. It represents a significant breakthrough in the teaching of marketing and is one of the key texts of the discipline.