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Non-Fiction, Business, Finance & Law , Business

Marketing Strategy

O. C. Ferrell (author), Michael Hartline (author)

Paperback Published on: 31/08/2018

£73.99

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Synopsis

MARKETING STRATEGY teaches students to think and act like marketers. Students learn to develop a customer-oriented market strategy and market plan. This practical approach to analyzing, planning, and implementing marketing strategies is based on applying marketing concepts to the development and implementation of marketing strategy.