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Non-Fiction, Business, Finance & Law , Business

Marketer: DOS/Windows: A Simulation

Jerald R. Smith (author), Peggy A. Golden (revisor)

Paperback Published on: 09/09/1998

£55.99

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Synopsis

A simulation designed to help students make marketing decisions. Students act as management teams, making a variety of decisions such as pricing, advertising, and promotion. Students record their decisions on forms and analyse and evaluate their decisions on a computer.