Market Segmentation

Market Segmentation: How to do it, how to profit from it

Paperback Published on: 18/09/2004
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Synopsis

* McDonald and Dunbar are the leading author team in this area* Segmentation and marketing mapping are core areas of the marketing syllabus, and there is much that is new as a result of the new segmentation possibilities from e-marketing and e-business* The book has a textbook feel, which highlights the diagrams and market maps (key elements of the book)This is a key book, in a vital area. The Butterworth-Heinemann edition of what was previously published by MacMillian, is a thoroughly revised and updated version.

  • Publisher: Elsevier Science & Technology
  • ISBN: 9780750659819
  • Number of pages: 492
  • Weight: 940g
  • Dimensions: 246 x 187 mm

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