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Downing Sales

George D Downing (author)

Hardback Published on: 31/12/1984

£35.45

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Synopsis

A basic text for students of sales management at the junior and senior levels. Examines the roles of the manager utilizing thirteen case studies. A step-by-step process shows how the manager and the sales representative design a sales strategy. Includes material on competitive rivalry and the exploration of float customers.'' Instructor's Manual available.