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Non-Fiction, Business, Finance & Law , Business

Do Something Different: Proven Marketing Techniques to Transform Your Business

Jurgen Wolff (author), Sir Sir Richard Branson (foreword)

Paperback Published on: 05/04/2001

£10.99

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Synopsis

This volume, built around 100 case studies, contains advice on how to take charge of your situation and create your own alternaitves. It offers examples of entrepreneurs who took a sideways look at the market and their competitors, and decided to branch out and do something a little bit surprising. As a result they made their products and their companies stand out among the competition.