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Non-Fiction, Business, Finance & Law , Business, Science, Study & Work

Different: Escaping the Competitive Herd

Youngme Moon (author)

Paperback Published on: 06/09/2011

£13.99

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Synopsis

How to get off the competitive treadmill that is taking you nowhere. Why working like crazy to beat the competition does exactly the opposite--it makes you mediocre and more like the competition. Different turns the very idea of competition on its head and helps you create a meaningful groove of differentiation that is fundamental and comprehensive.