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Non-Fiction, Business, Finance & Law , Business

Consumers and Services

Mark Gabbott (author), Gillian Hogg (author)

Paperback Published on: 19/05/1998

£61.95

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Synopsis

This approach to service marketing from a consumer perspective integrates information on service consumption from from a variety of sources. It establishes the effect of the characteristics of services upon consumer behavior and presents four detailed case studies of consumer behavior in service industries.