Non-Fiction, Business, Finance & Law , Business
Consumer Behavior

Consumer Behavior

Paperback Published on: 27/12/2011
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Synopsis

Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people's social experiences.

Publisher information

  • Publisher: Pearson Education (US)
  • ISBN: 9780132671842
  • Dimensions: 283 x 223 x 25 mm
  • Weight: 1472g

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