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Cases: Strategic Management and Business Policy

Thomas Wheelen (author), J. Hunger (author)

Paperback Published on: 09/11/2005

£146.49

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Synopsis

This comprehensive text offers an engaging look into new and traditional strategic management topics. Its thorough coverage helps students develop an understanding of the wide range of theories and research available in this field-from competitive strategy and industry analysis to environmental trends and ethics. Integration of international issues throughout provides an essential understanding of global economics and its impact on business activities in any location.