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Switch: How to change things when change is hard

Health & Lifestyle , Self-Help and Personal Development , Non-Fiction
Paperback Published on: 03/03/2011
£10.99
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Synopsis

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Change is hard. It doesn't have to be.

We all know that change is hard. It's unsettling, it's time-consuming, and all too often we give up at the first sign of a setback.

But why do we insist on seeing the obstacles rather than the goal? This is the question that bestselling authors Chip and Dan Heath tackle in their compelling and insightful book. They argue that we need only understand how our minds function in order to unlock shortcuts to switches in behaviour.

Illustrating their ideas with scientific studies and remarkable real-life turnarounds - from the secrets of successful marriage counselling to the pile of gloves that transformed one company's finances - the brothers Heath prove that deceptively simple methods can yield truly extraordinary results.

  • Publisher: Cornerstone
  • ISBN: 9781847940322
  • Number of pages: 320
  • Weight: 224g
  • Dimensions: 198 x 129 x 20 mm

Customer Reviews

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It makes a change!
There are a lot of these books out there, combining a hint of psychology, a dollop of marketing nous and a soupcon of self-help. Some have a small idea and... READ MORE
Laurence Green