Many a book has been written about Amazon, indeed many a book has been read by me about Amazon. Many a book try (and often fail) to provide something new rather than regurgitate previous musings. Working Backwards is, however, different in that the authors are two 'Amazonians' of relatively significant tenure describing relevant business practices that can be implemented to improve efficiency, increasing the chance of sustainable business growth. A large part of what is presented can be argued as common sense. However, where Amazon has been different (and owes it's success to) is its ability to break from the comfort of convention when things arent working. For example, meetings taking too long due to hundreds of slides being read verbatim? Rather than say "we should do something different next time", and (fast forward 6 months) nothing being done, Amazon just banned PowerPoint outright. Due to corporate worry of failure (despite the ability to learn from it), few businesses will (and should) copy all of Amazon's approaches blindly. After all, if you copy someone, you're already five steps behind. However, that should not stop you from picking up a copy and trying something new.