William Cohan is the best business writer on the planet and this reality is fully on display here in his tour de force on GE. I don't know how I missed it when it first came out. Cohan is really the chronicler if the American century as it pertains to Wall Street and finance in general but what marks him out is his ability to raise business stories to another epic level. That quality which is prominent in The Last Tycoons is also evident here is the Jack Welch / Jeff Immelt psychodrama that built and destroyed GE. His capturing of the relentless driving immigrant need to win of Irishman Welch followed by Immelt's desire to be someone rather than do something is a universal clogs to clogs in 3 generations allegory that will resonate and says something important along the way about the West and US business in particular.