This is Howard Schultz's second book about Starbucks, where he is chairman, president, and CEO. The book covers the period from 2008, when Starbucks was in crisis, its sales slumping and stock tumbling. Schultz tells us how through re-focusing on core values and continuing innovation the company was brought back to sustainable growth and profit. Schultz joined the company in 1982, when Starbucks only had four stores, in the 29 years since, Starbucks has grown to be global brand with 17,000 stores in 50 countries. Clearly Schultz is a driven individual, committed to his business, and open to new ideas. The company's shift to Fair Trade coffee is admirable, as are it's charitable donations. I would have like to have read what Schultz has to say about criticisms aimed at Starbucks, but that's not something tackled by this book. The book is useful for anyone interested in leadership, management, and building a consumer brand.