'How Brands Grow: What marketers don't know' is the kind of book every brand manager, marketing professional, aspiring entrepreneur and advertising professional should read. Upon reading it I realised that a lot of my pre-established marketing knowledge has been based on flawed textbook teachings and empirically unfounded results. As hard as it has been for me to adjust to many of the false assumptions under which I have been operating, I know that by following the scientifically proven laws and patterns discussed in this book, in regards to growing a brand (no matter how counter intuitive they might seem at first), I will have the upper hand over my competition. All law like findings (empirical generalisations) are explained in an easy to understand manner with lots of real word examples, so that no prior marketing knowledge is necessary. As such, even marketing beginners can read this book without feeling left behind.