The success of any book is while you are reading or discussing it with others, it gains their interest in the subject matter and they actually go out and buy it, which is what has happened with this particular book. While I was reading the book and incorporating the ideas and concepts the author was promoting people around me noticed the change in my language and attitude that I had adopted and wondered where it had come from. Particularly that I was using a lot of positivity and different lines of questioning to check for understanding and explanations. This was all down to reading this excellent novel which points out how we can improve communication by changing simple things. For example when I returned home one night after a stressful day an argument was going to ensue between myself and my wife, using a technique from the book I started to question my wife "AND why do you feel like that?" This took her by surprise and made her laugh thus proving the technique works. As I said the proof in the pudding, in sales and interests, and I know of two people (in a management level) in my work place who have purchased this book after reading the first couple of chapters. Useful exercises at the end of each chapter reinforce the instructions from the author and lessons we can do over and over again to not only improve ourselves but others as well. Reading this book will make and hopefully change the way you communicate, act, and respond to anyone you come into contact with.