This book was recommended to me by a friend, colleague and highly successful founder of two multi-million pound companies, and it didn’t disappoint. It gave a fascinating insight into his choice in setting up his first business and the rationale behind some of the methodologies he carried through into his second. With the advancement of technology, some of the book has dated. In addition, at times did feel overly critical of other companies or approaches. Recommended as a read for those interested in the rise of SalesForce - or how your tech founder operates.