Amazon is arguably the company that has fundamentally changed all our lives. Be it having a product delivered in under two hours from ordering, producing blockbuster award-winning TV/films, to owning and running the vast majority of infrastructure the Internet we know it runs on. This in-depth look at Amazon explores why it is slowly moving into brick and mortar stores after making it essential that all other retailers go against the tide and increase their presence online. I have read quite a few books on Amazon over the last 12 months, with this being the most recent and up to date, referring to the Covid-19 pandemic and how it benefited Amazon's flywheel. The only drawback was that it did feel a bit repetitive; however, it was a worthwhile read nonetheless. Thank you to NetGalley and the publisher Kogan Page for an advance reader copy of this book in exchange for an honest review.