Having discovered some short clips of Rory discussing behavioural insights in sales and marketing, I decided to download the audiobook version of Alchemy. I have loved every minute of it, as it covers so many fascinating facets of human behaviour. It reaches well beyond marketing, and uses countless verifiable examples to demonstrate the validity of its arguments. Thoroughly recommend it, but if I were you, I’d buy the audiobook version, as you can enjoy Rory’s enthusiastic and engaging voice, reading the book as he intended it to be heard. 5 stars.

One or two nice insights squeezed into a compendium of the broadly obvious....would make a useful leaflet perhaps rather than entire book....?