OM

Created through a "student-tested, faculty-approved" review process with input from more than 150 students and instructors, OM, Second Edition, provides a streamlined introduction to the core concepts, techniques, and applications of contemporary operations management. This concise, engaging, and accessible text includes a full suite of integrated learning tools--including flashcards, cases, data sets, games, and quizzes--in a convenient and affordable package perfect for today's diverse learners. OM, Second Edition, contains updated examples featuring companies students will know from the news, as well as videos for every chapter, new case studies, and additional end-of-chapter problems, with still more new material available on the Premium Website. Five additional chapters are available on the website for instructors who want to go further into the quantitative aspects of operations management.