Hatchards Booksellers are delighted to announce the opening of a brand-new bookshop in Cheltenham, bringing the number of Hatchards shops to three, with Cheltenham being the first location outside London.

The bookshop will be opening its doors to customers in early October and occupy the former Jack Wills premises on The Promenade.

Cheltenham is a town with a strong literary tradition and perennially hosts the immensely popular The Times and The Sunday Times Cheltenham Literary Festival (6-17th October).

Francis Cleverdon, General Manager of the original Hatchards store in Piccadilly London, says:

“We're so proud to be coming to the heart of literary Gloucestershire for our third shop. We've been a centre of literary life for 225 years in London, with customers ranging from Jane Austen and Oscar Wilde to Virginia Woolf and William Boyd and having the honour of holding the Royal Warrants since they were invented in the 1850's. Cheltenham has its own marvellous literary traditions which we hope to reflect and expand with our books, our booksellers and our own literary heritage.”

Hatchards Cheltenham will have a strong focus on history, art, biography and coffee table books, boasting a generous events space for a thoughtfully curated all-year-round events programme, and will offer a complementary bookshop experience to the nearby well-established Waterstones.