Walking the High-tech High Wire: Technical Entrepreneur's Guide to Running a Successful Enterprise

Unlike the few Intels and Microsofts of this world, tens of thousands of high-tech companies fight a daily battle for survival. Though blessed with abundant technical know-how, they must overcome astronomical start-up costs, scarce capital, and a business naivete to compete in a crowded marketplace where timing is everything. This book to gives these entrepreneurs the critical abilities they need to improve their odds for success. Using personal experience, Adamson focuses on the reality of capital scarcity, and guides the high-tech start-up from raising cash through raising profits to successfully cashing out. Along the way, he identifies the ten technology traps that can hinder financial progress. He also offers guidence on management, marketing and sales tactics.