Non-Fiction, Business, Finance & Law , Business
Tourism Marketing for Developing Countries

Tourism Marketing for Developing Countries: Battling Stereotypes and Crises in Asia, Africa and the Middle East

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Hardback Published on: 26/10/2015
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Synopsis

Tourism Marketing for Developing Countries examines media strategies used by destinations in Asia, the Middle East and Africa to battle stereotypes, negative images and crises in order to attract tourists .

Publisher information

  • Publisher: Palgrave Macmillan
  • ISBN: 9781137342140
  • Number of pages: 193
  • Dimensions: 216 x 140 mm
  • Languages: English

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