The Qualcomm Equation: How a Fledgling Telecom Company Forged a New Path to Big Profits and Market Dominance

Hardback Published on: 16/03/2005
Price: £17.99
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Synopsis

How did a small, unknown company like Qualcomm manage to storm the wireless industry and grow into a multibillion dollar powerhouse in less than a decade? The Qualcomm Equation provides an in-depth look at Qualcomm's business model, as well as chronicling the exciting early history of the company. Readers will gain insight into the methods Qualcomm used to license a growing list of patents for profit, and learn from the key business strategies that enabled Qualcomm to leapfrog the competition.

Publisher information

  • Publisher: Amacom
  • ISBN: 9780814408186
  • Number of pages: 266
  • Dimensions: 236 x 163 x 26 mm
  • Weight: 548g

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