The Farage Factor: Reform UK and the remaking of British politics

Nigel Farage is the great
disruptor of British politics. Since co-founding UKIP in 1993, he has
challenged the status quo in areas including the UK's membership of the
European Union, mass immigration and net zero. He is the only person in the
modern era to steer two different political parties to victory in successive
national elections, topping the poll in the European elections in 2014 with
UKIP and in 2019 with the Brexit Party. Now he is attempting to crown that
achievement as the leader of Reform UK by sweeping to power at the next general
election.

Farage is considered an
outsider with a devil-may-care attitude; a populist equally

at home on GB News and I'm
A Celebrity... as he is discussing the European Conventionon Human
Rights. So why is this anti-establishmentfigure being spoken of asa
future occupant of 10 Downing Street?Can he turn a political start-up
into anelection-winning machine that appealsto both the left
and the right? And could he bring unity to Britain?

In this meticulously
researched and highly entertaining book, Michael Ashcroft charts Farage's
extraordinary life before examining Reform UK's advance, its internal
struggles, its impact on British politics and its prospects for electoral
success.

With unparalleled access
to those who know him best, The Farage Factor: Reform UK and the remaking of
British politics will help voters judge just how credible Farage's aim of
forming the next government is.