The Facebook Effect: And How It Is Changing Our Lives

Facebook is the defining website of our day and it represents a completely new way of communicating. But why does it matter and what impact does social networking have on modern life? David Kirkpatrick unravels this extraordinary business story and asks how Facebook has changed our lives and the impact it might have on our future. Behind this business success is young CEO Mark Zuckerberg, whose drive and vision can easily be compared to that of Bill Gates. For the first time, the history of Facebook will be told from its emergence in Zuckerberg's Harvard dorm to the 500-person company it is today. David Kirkpatrick will show how an idea of humble beginnings has grown into a social phenomenon.