The Data Driven Transformation Playbook: How big data, analytics and metrics can transform your business

How do you start the journey to truly getting the most from your data?

Many businesses need or want to transform to survive or to thrive. The digital transformation was all about technology and platforms driving business and customers on line. Data enabled transformation is about exploiting data to provide key insights to drive business value.

The Data Driven Transformation Playbook is a must-have guide to transforming your business into a data enabled organisation. Written by Caroline Carruthers and Peter Jackson, two award-winning CDOs and authors of the bestselling Chief Data Officers Playbook, it provides direct, engaging and pragmatic guidance for current and aspiring CDOs, CEOs, COOs, data change practitioners and programme managers.

Packed with case studies and real world examples, the book brings together views, opinions and practitioners experience for the first time along with the authors' original theories, concepts and methodologies. It takes a step-by-step approach covering:
why organisations would want to be data enabled checking readinesspreparing for transformationmaking the change happen embedding the new culture and moving forward.