Soc 2013

After extensive market research, McGraw-Hill gained insight into the studying and buying behavior of students across the nation. They told us they wanted more portable texts with innovative visual appeal and content that is designed according to the way they learn. Instructors told us they wanted a way to engage their students without compromising on high quality content. SOC, updated annually, offers instructors scholarly content and unmatched currency in a succinct magazine format that engages students. Through its groundbreaking adaptive learning system and engaging interactivities, "SOC 2013" continues to help students master key concepts and develop their sociological imaginations sooner.