Non-Fiction, Business, Finance & Law , Business
Services Marketing

Services Marketing: International Edition

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Paperback Published on: 12/12/2007
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Synopsis

For advanced undergraduate and MBA/EMBA courses in Services Marketing.

Organized around a strategic marketing framework to give instructors maximum flexibility in teaching and take students deeper into the consumer and competitive environments in services marketing.

Publisher information

  • Publisher: Pearson Education (US)
  • ISBN: 9780132056762
  • Number of pages: 672
  • Dimensions: 274 x 217 x 23 mm
  • Weight: 1370g

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