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Non-Fiction, Business, Finance & Law , Business

Retail Management

Bajaj (author), Varma (author), Tuli Arya (author)

Paperback Published on: 01/09/2004

£21.99

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Synopsis

This comprehensive textbook, tailored to meet the needs of MBA students studying retail management in India, contains detailed analysis of marketing management, market segmentation as well as product and brand management strategies. The text is fully supported by numerous examples and charts and diagrams.