Qualitative Method Interpretations in Communication Studies

Communicologist James A. Schnell illuminates qualitative method interpretation through unique and wide-ranging areas of study. In Section One Schell highlights qualitative interpretations of cross-cultural interaction in settings such as the classroom and the military, and he looks at the particular circumstances of interaction in South Africa, China, and Central America. In Section Two he describes qualitative case study analysis of the counterculture, a youth camp, the U.S. Air Force, and two health-care settings. In Section Three Schnell focuses on education-oriented qualitative studies of public speaking, self-help tapes, advertising in popular magazines, classroom pedagogy, and the role of the teacher. Schnell's detailed but clear interpretive approach gives the varied qualitative applications consistency of style and purpose, making this book a useful addition to the literature on qualitative studies in communications.