Qualitative Data Analysis: Key Approaches

Find direction in your qualitative research. This book charts a path through nine common methods of analysis, empowering students to make good decisions about which approach is right for their project.

Each chapter covers key debates and developments, explores worked examples with step-by-step guidance, and helps students put their learning into practice with ‘do it yourself’ exercises.

Written by a multi-disciplinary team, this second edition includes:

• Two new chapters, on Positioning Theory and using Generative AI and Large Language Models in qualitative analysis.
• New guidance on research design considerations relevant to each approach.
• Case studies from sociology, health, education and beyond that bring analysis to life.

Building understanding and inspiring creativity, this book is an ideal companion for undergraduate or postgraduate students setting out on their first qualitative research journey.