Ping: Change The Way You Think About Every Message You Send
Synopsis
‘Brimming with surprising insights and useful tips… the resource we need for making genuine connections’ Adam Grant, bestselling author of Think Again
How do you resolve a misunderstanding before it becomes a conflict?
How do you build influence when you're not in the room?
How do you create real connection when your team works apart?
Drawing on award-winning Professor Andrew Brodsky’s groundbreaking research, as well as real-world examples, Ping reveals:
• The hidden strengths and weaknesses of every communication channel
• When to email, message, call, meet - or let AI help
• How to make memorable virtual first impressions
• How to build trust, influence, and stronger relationships at a distance
• How to negotiate, persuade, and solve problems through a screen
Ping will change the way you think about every message you send.
'A must read for everyone who communicates online - in other words, everyone' Jake Knapp, co-founder of Google Meet and bestselling author of Sprint
Publisher information
- Publisher: Penguin Books Ltd
- ISBN: 9781405976244
- Number of pages: 336
- Dimensions: 198 x 129 x 26 mm
- Weight: 447g
- Languages: English

















