Package Design Workbook: The Art and Science of Successful Packaging

This book addresses all aspects of the creative process, including choosing a package format, colours and materials, final finishes, and special considerations such as awkward objects and unique display considerations. As with the previous books in the series, it also offers case studies in the back half of this book with the text focusing on why specific colours, formats, type treatments, and finishes were chosen, and what the resulting effects on the consumer and the client were.