Nutzenorientierte Marktsegmentierung

Nutzenorientierte Marktsegmentierung: Ein integrativer Ansatz zum Zielgruppenmarketing im Verkehrsdienstleistungsbereich

Paperback Published on: 14/08/1998; Language: German
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Publisher information

  • Publisher: Gabler
  • ISBN: 9783409136983
  • Number of pages: 313
  • Dimensions: 229 x 152 mm
  • Languages: German

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