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Non-Fiction, Business, Finance & Law , Business

New Product Development: Managing and Forecasting for Strategic Success

Robert J. Thomas (author)

Paperback Published on: 25/10/1993

£45.00

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Synopsis

Learn how to maintain a firm grasp of a project throughout its development, how to forecast with greater accuracy and how to ensure the successful launch of a product. Covers new consumer and industrial products, the latest services and technologies. Contains a slew of examples and case studies to illustrate concepts.