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Non-Fiction, Business, Finance & Law , Business

MKTG

Charles Lamb (author), Joe Hair (author), Carl McDaniel (author)

Paperback Published on: 24/01/2024

£57.99

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Synopsis

Lamb/Hair/McDaniel's MKTG, 14th Edition, demonstrates the practical application of marketing principles in real-world scenarios. Relevant and timely examples help students better understand and apply marketing principles. A user-friendly design makes it easy to navigate and comprehend key concepts. By connecting theory to real-life situations, Lamb/Hair/McDaniel's MKTG, 14th Edition, bridges the gap between classroom learning and the modern marketing industry -- helping students recognize the practicality of marketing and develop essential skills for success.