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Non-Fiction, Business, Finance & Law , Business

Mastering Public Relations

Anthony Davis (author)

Paperback Published on: 10/08/2007

£34.99

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Synopsis

Mastering Public Relations takes a strategic management approach to exploring this complex and critical dimension of management and planning. This wide-ranging, detailed and highly readable insight into public relations includes multiple case studies and examples to provide a well-balanced interpretation of both theory and practice.