Mastering IMC

Mastering IMC: A Comprehensive Guide to Integrated Marketing Communication

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Paperback Published on: 15/01/2026
£47.70
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Publisher information

  • Publisher: Bentham Science Publishers
  • ISBN: 9798898812874
  • Number of pages: 236
  • Dimensions: 254 x 178 x 15 mm
  • Weight: 576g
  • Languages: English

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