Non-Fiction, Business, Finance & Law , Business
Marketing

Marketing

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Hardback Published on: 31/01/2012
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Synopsis

Engaging and thorough, MARKETING, 12th Edition shows how marketing principles affect day-to-day lives, as well as their significant influence on business decisions, with cases, vignettes, and critical-thinking features.

Publisher information

  • Publisher: Cengage Learning, Inc
  • ISBN: 9781111821647
  • Number of pages: 804
  • Dimensions: 246 x 189 x 20 mm
  • Weight: 1996g

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