Marketing Express

"Marketing Express 2/e" is Pride/Ferrell's condensed version of their "Foundations of Marketing, 4/e". In this edition of "Marketing Express", the authors do not include the cases and end-of-book appendices in "Foundations", and thus offer greater flexibility for those who prefer a briefer text with limited pedagogy. "Marketing Express 2/e" includes solid, traditional coverage of marketing fundamentals - product, price, distribution, and promotion - as well as coverage of today's ever-changing marketing environment. The design incorporates advertisements, photos, screen shots, and boxes throughout the text to grab student interest and help make the content real and relevant to today's students.