
Managing across Borders: The Transnational Solution
Paperback Published on: 17/09/1998
Price: £7.99
Synopsis
A guide to the management of companies competing internationally. The book was first published in 1989 and is based on a study of a diverse group of multinationals, including Procter & Gamble, Unilever, General Electric, Philips, Matsushita, ITT, Ericsson and NEC.
Publisher information
- Publisher: Cornerstone
- ISBN: 9780099269380
- Number of pages: 288
- Dimensions: 198 x 129 mm
















