Management and Creativity: From Creative Industries to Creative Management

This book explores the relationship between the management of creativity and creative approaches to management.

• Challenges the stereotypical opposition between ‘creatives’ and ‘suits’.
• Draws on the work of management theorists such as Mintzberg and Porter and creativity theorists such as Amabile and Boden.
• Draws on the practical experience of individuals working in the creative industries.
• Looks at the place of creative organisations and creative business management in a new creative economy, based on ideas, images and information.