Little Bets: How breakthrough ideas emerge from small discoveries

Paperback Published on: 05/01/2012
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Synopsis

How did Pixar go from producing CAT scan images to winning Oscars?
How did Steve Jobs turn Apple into a world-beating company?
How does Amazon's culture encourage innovation?
How can you find the creative solutions demanded by our ever-changing world?

The answer, according to renowned business thought-leader Peter Sims, is LITTLE BETS. In these fast-moving times, it's next to impossible to predict what's around the corner, and harder still to formulate a foolproof plan to deal with it. Truly innovative companies, Sims argues, don't get caught up in projections and predictions. Instead, they embrace uncertainty, take a chance, fail quickly and learn fast.

This method has formulated thousands of modern advances, from Google's PageRank to Starbucks coffee shops - if you harness its power, what could you achieve?

Publisher information

  • Publisher: Cornerstone
  • ISBN: 9781847940490
  • Number of pages: 224
  • Dimensions: 196 x 129 x 16 mm
  • Weight: 164g
  • Languages: English

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